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CybersecurityProtecting Social media Accounts

Why Your Business Needs to Secure Its Social Media Accounts

By November 4, 2024November 6th, 2024No Comments

One morning, you come to work and discover that your social media accounts have been hacked. Your business’s social media accounts, a valuable tool for connecting with customers and promoting your brand, are suddenly full of harmful content, damaging your reputation, and possibly the hackers have stolen sensitive information.

Don’t Let This Happen to You

It’s a real threat, and no business is immune. Hackers constantly target businesses of all sizes. By following these simple steps you can significantly reduce your expose and risk.

Here’s what you can do:

  • Strong, Unique Passwords: Use unique complex passwords for each account.  
  • Use a password manager: Various tools that generate and store complex, passwords for all your accounts.
  • Avoid reusing passwords: Make sure each account has a unique password.
  • Enable Two-Factor Authentication (2FA):
  • Add security layer: 2FA requires a second verification form. An authenticator app on your phone can generate a code. One free option is Google Authenticator.

Train Your Team:

  • Educate your employees: Train them on how to spot phishing emails and other scams. Cisa.gov has many valuable trainings you can access.
  • Create a social media policy: Outline clear guidelines for using company social media accounts. You can find an example here.

Review Privacy Settings:

  • Lock down your accounts: Regularly review and make changes to your privacy settings on each social media platform.
  1. Stay Informed:
  • Follow cybersecurity news and resources such as the the Cybersecurity & Infrastructure Security Agency (CISA), the Small Business Administration (SBA), the National Institute of Standards and Technology (NIST), and the Federal Communications Commission (FCC).

Why Should You Care?

  • Protect Your Reputation: A hacked account can damage your brand’s image.
  • Financial Risk: Hackers may attempt to use your social media accounts to steal sensitive information or extort money.
  • Maintain Customer Trust: A secure online presence builds trust with your customers.

You can safeguard your business and its online reputation by taking these steps.

For more information, check out these resources: